According to Boston Consulting Group, Retail-as-a-Medium (RaaM) is considered the next $100 Billion retail opportunity. Using the RaaM advertising represents a significant opportunity for both retailers and brands. Our retail solutions are financially accessible because of their subscription-based/OpEx deployment model, and provide incremental revenue opportunities through the monetization of brands’ media buys on our advertising networks.
Other Benefits to Retailers and Brands
- New revenue stream opportunities
- Increase customer engagement/information at POS
- Provide customized messages by age and gender
- Can change content by proximity to screen
- Opportunity to rotate store messages
- Collects store traffic, demographic, and shopping data
- Validates advertising value
